Skeptical about doing quantitative research?  We understand, for many organizations, the process can feel bloated - and some product designers worry about how research can stifle creativity.

Quant research isn't for watering down ideas - it is for inspiring them.  Good quant research will spark insight, and be a catalyst for creative breakthroughs.

The biggest challenge companies face is properly modeling their full customer journey, and then applying the right quant tool for the job.  We help organization map customer journies and link experiences to data.

Quant research options:

  • A/B testing

  • Online surveys & questionnaires

  • Net Promoter Score surveys

  • User journey data mapping



As quantitative data comes in showing where there are friction points and failures in your system, the next step is to set up a study.  You might be picturing stuffy rooms and boring day-long observation sessions.

The reality is you can mine some of the most powerful insight from dynamic conversation and observation.  For those more nebulous questions, like Where does my product fit into a user’s life? you need to venture into the territory of qualitative research.

The most essential element missed by most companies in qual research is creating an open, data-rich framework to save, maintain and share insights.  We help businesses build effective, scalable systems to connect qual studies.

Qual research options:

  • Focus groups

  • 1:1 interviews

  • Heuristic usability assessments

  • Ethnographic studies

  • Phone & video interviews

  • Discussion boards

If you want to know what your target is doing or how much, then go for quantitative research. But if you want to know why they’re doing it, or why they believe what they believe, qualitative research can get you that depth of perspective.


We have worked with a wide range of industries, here are just a few.

  • IT & Telecom

  • Communications & Entertainment

  • Marketing & Communications

  • ​Financial & Professional Services

  • Physical Goods & CPG

  • Design & Engineering 


We offer a range of specialist advisory services for organizations looking to implement move towards a user-centered operation.  Please contact us with any specific needs or questions. 

  • Tagging and tracking planning and integration with Googe Tag Manager and Teilium.

  • Integrated customer journey data mapping.

  • Data visualization planning and configuation.

  • Continuous user testing systems.

  • Organizational change management to support user-centered operations.