Since our inception, Useable has been totally focused on building a strategic, quality usability and research practice.

Our companies history has given us a distinct perspective on products and the role they play in customers’ lives. We started working through big agencies, where we provided user insight for clients like Verizon and Intel.  We immersed ourselves in the world of male athletes to study how they integrated sports apparel into their lives for Rhone.


Now, as an independent boutique consulting firm, we work with business large and small including Caterpillar, Pearson Education and startups like Voke. 


We are here to give research the rebrand it so deeply needs.

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Chris Mismash


Chris has over 20 years of experience in developing products and providing guidance on how to create sustainable user-centered products and businesses.